Information For The Tourism Operator
Tourism Development And Marketing
The development and marketing of tourism in Varkaus are the responsibility of Navitas Business Services, a business development company owned by the City of Varkaus. To promote tourism and service businesses, we have put together a regional network of companies with whom we work in development and marketing cooperation.
Navitas Business Servises offer for businesses:
- Business development and placement services
- Business information, financing information
- Recruitment and training services
- Innovation ja development services
- Tourism and business development services
Network of Tourism Operators
Visit Varkaus' Tourism Operators Network are welcome with a low threshold from tourism operators, event organisers and all those who feel they offer products or services to tourists in the Varkaus region.
If you would like to join the network of tourism operators or learn more about it, please contact Kirsi Mutka-Paintola, Business Specialist (kirsi.mutka-paintola@navitas.fi, 044 357 6358)
Tourism Operators' Newsletter
The Tourism Operators' Newsletter has been merged at the beginning of 2024 with the Navitas Ajassa newsletter, published by Navitas Business Services.
The Navitas Ajassa newsletter will be packaged alongside current issues in the tourism industry, including information on the activities of Navitas Business Services, business news and entrepreneurial news. Navitas Ajassa is published almost monthly and is also available on the Navitas Business Services website.
Sign up to the Navitas Ajassa newsletter mailing list here
The Tourism Sector Is Made Up Of A Wide Range Of Businesses, Associations And Andustries
Traditionally, tourism is associated with the following services:
- Accommodation services
- Hospitality services
- Cultural and programme services
Typically, a tourist also uses many other services:
- Retail (variously specialised shops)
- Transport
- Design and creative industries (studios and workshops, craft shops, events, etc.)
- Leisure services
- Routes
- Health and well-being services
- Raw food production (including direct sales of local food from farms)
Varkaus Tourism Development Programme 2021-2025
The Varkaus Tourism Development Programme 2021-2025 has been prepared in cooperation between tourism stakeholders. The development programme is based on the Varkaus city strategy and was approved by the Varkaus City Council on 15 February 2021.
The development programme was developed in October-December 2020 in three different workshops, each of which was attended by 24-30 people representing a broad network of tourism stakeholders in the region. The work was guided by Hannu Komu, a consultant from Onvisio Consulting, who compiled the results of the workshops. The visual design and layout was done by Teija Orava, Visual Communications ORAVA.
Varkaus' Tourism Development Programme 2021-2025
Tourist Operator's Material Bank
Logos and Brand Material
Do you need the Visit Varkaus logo? Below you will find the Visit Varkaus logo in blue and white in addition to the graphic guidelines. Choose the colour of the logo according to the background so that the logo stands out in the best possible way. The jpg. format is used on a white background, the png format is backgroundless, so it can also be used on a coloured background, the pdf. is printable.
Yllätä monipuolisuudellaan - Social ID
Maps and Brochures
Holiday in Savo tourism brochure
The Holiday in Savo brochure weaves Joroinen, Leppävirta, Pieksämäki and Varkaus into fascinating discovery trips and tours that invite you to explore the region's history, natural treasures, culture, events and unique destinations, not forgetting accommodation, dining and experience services. Have a look at the electronic versions and choose the programme of your choice:
Holiday in Savo / Finnish
Holiday in Savo - Varkaus Region Travel Guide 2023 / English
Urbaub in Savo - Varkaus Region Reiseführer 2023 / Deutsch
Sustainable Tourism
Responsible Tourist Guide / Visit Saimaa
Mobile Guides
Alvar Aalto in Varkaus
Kalevi Väyrynen in Varkaus
Karl Lindahl in Varkaus
On the trail of Thomé in Varkaus
Pöyräile taiteeseen - Tours of Outdoor Artworks in Varkaus
Social Media Marketing Resource Bank